Buying a car is always an exhilarating experience. The smell of a brand-new interior, the roar of an engine, the thrilling possibility of hitting the open road—there’s nothing like it! But as exciting as it is, knowing exactly when to make your move at the dealership can make all the difference between snagging a great deal and just settling for what’s available.
If you’ve heard the phrase “Dealer has a 1/11 and you have 13,” you might be scratching your head. What does it mean, and how can it guide your decisions as you shop for a car? Don’t worry, we’ve got you covered. This blog will break down the significance of these dates, the strategies dealers use, and why timing your purchase could save you a small fortune.
What Does “1/11 vs. 13” Mean?
First things first, let’s decode the phrase. “1/11” refers to the date January 11th, which often marks the perfect storm of timing for buying a car. Why? Because dealerships tend to operate on quarterly sales cycles, with clear targets to hit. On January 11th, they might still be shaking off the holidays, eager to attract buyers, and looking to make a strong start to Q1.
The “13” on the other hand—referring to January 13th or the 13th of any month—signals a slight shift. It’s often when the dealership’s early-month promotions begin to wind down or when they prepare for any mid-month incentive adjustments. The takeaway? Both dates offer opportunities, but their advantages can differ depending on what you’re looking for. Let’s dig in.
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Why Buy on 1/11?
1. New Year, New Deals:
If you’ve ever wondered when dealerships want to clear the lot, the days following the New Year is prime time. Models from the previous year lose traction as consumers clamor for the latest. To compete, dealerships are motivated to offer attractive discounts, zero-percent financing options, or smaller down payments.
2. Launch Time for New Models:
Car enthusiasts know January is a critical month for new releases. It’s a golden opportunity to nab cars equipped with the latest tech, upgraded safety features, and brand-new trims before anyone else.
3. Unbeatable Inventory Choices:
Early in the year, inventory levels are at their peak. Why wait for fewer options later in the month when you can have your pick of colors, trims, and interiors? Shopping on 1/11 gives you first dibs.
4. Hungry Sales Teams:
A new quarter signals fresh goals for dealerships, and salespeople work hard to start strong. This eagerness opens a window for stronger negotiations and more buyer-friendly terms.
Pro Tip: To maximize your 1/11 purchase, come armed with competitor pricing and your budget. You’ll have the upper hand during the deal.
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Should You Wait Until the 13th?
What happens if you wait a couple of days longer? Depending on your goals, January 13th could still be a great choice.
1. Adjusted Promotional Offers:
Some dealerships run shorter promotions during early January, which expire around the 11th or 12th. However, new mid-January incentives might roll out on the 13th to drive foot traffic. This is a chance to spot fresh discounts, added bonuses, or even limited-time rebates.
2. Better Insight Into the Month’s Trends:
A few days into the month, sales strategies start to solidify. If sales are lagging, dealerships may extend special incentives or offer additional perks to attract buyers. Conversely, if sales demand is surprisingly high, they might pull back on offers. Timing here, as always, is everything.
3. Less Crowded Showrooms:
If you’re someone who prefers fewer distractions while shopping, the 13th may offer quieter showrooms. Fewer buyers mean you’ve got more room to negotiate and can enjoy a more focused consultation with your salesperson.
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Tips to Make the Most of These Dates
If you’re planning your next car-buying adventure, keep these pro tips in mind to ensure you walk away with the best deal possible.
1. Do Your Homework
Spend some time researching market trends, comparing prices, and reading reviews of the models you’re interested in. Tools like Kelley Blue Book and Edmunds can help you understand car values, so you go in feeling confident.
2. Pre-Qualify for Financing
Getting pre-approved for financing gives you a clear sense of your budget and can simplify negotiations at the dealership. Plus, having pre-approval offers as leverage may entice dealerships to match or beat those terms.
3. Look for Social Media Announcements
Most dealerships advertise their promotions online, so keep an eye on their social media channels and email newsletters for details on what’s happening specifically for 1/11 or 13.
4. Test Drive Without Pressure
Take time to test-drive your shortlisted vehicles before making a decision. Knowing which car feels best can save you from buyer’s remorse. Shopping with confidence is the ultimate power play.
5. Bring Backup
Negotiating can drain even seasoned buyers. Bring a friend, family member, or even a trusted car-savvy buddy to support you. Another set of eyes can help you catch details you might miss.
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Real Success Stories
To truly appreciate the significance of these buying windows, here are a couple of real-life examples from savvy car buyers.
Samantha’s Dream SUV: A first-time buyer, Samantha set her sights on a spacious SUV at her local dealership. She walked in on January 11th, only to find it on a New Year promo sale. Not only did she get $2,000 off the sticker price, but the dealership also threw in free servicing for a year!
David’s Coupe Upgrade: A gearhead with a knack for high-speed thrills, David held off his purchase until January 13th. By then, the dealership had introduced a loyalty incentive for returning customers, netting him additional bonuses on his sleek coupe, including 0.5% interest financing.
These stories show that timing really is (almost) everything.
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Drive Home a Great Deal Next January
When it comes to car shopping, understanding the “Dealer has a 1/11 and you have 13” strategy could save you time, money, and energy. Whether you’re looking to jump on early-month deals or waiting strategically for mid-month adjustments, being prepared is the key to success.
The excitement of buying a new car doesn’t have to be overshadowed by anxiety over timing or costs. Make the most of these prime dates, arm yourself with knowledge, and hit the road with confidence.
Are you ready to drive into the future? Check out local dealership schedules and start your car-buying research today. You never know—your dream car might be closer than you think.
